ZARA

Zara has two basic product divisions: men's and women's. The catalog includes  kid's fashion as well which becomes very popular. Known for its innovative designs  around the world, each line consists of the following divisions: Lower Garment, Upper Garment, Shoes, Cosmetics and Complements. It is a vertically integrated retailer who designs, produces and distributes. Unlike other competitor retailers of the samemarket, the company deals mostly with the supply-chain. Almost half of the products are  manufactured in Spain, third, in the rest of Europe,and some in Asian countries and  the rest of the world. Stores Zara stores can be found almost everywhere in the world , in 74 countries to be precise. With more than 1600 locations, selling the most up-to-date fashion, the company easily survives any crisis downfalls. Plenty of light and room (average Zara store boasts 1500 sq/m) for multiple visitors, fair amount of dressing rooms, simple but modern interior design and comfortable atmosphere, all of this provides hours of pleasant shopping experience. Business model The retailer has a strategy of launching and distributing a new product to the stores in only two weeks dealing with over ten thousand products a year. As a result, the stores fully change their items every month. In the UK alone it has its stores in 48 cities, making the brand the most popular global retailer in the country.Zara clothes are also taking over the American continents by opening multiple locations in The US,Canada and South American countries. Most of the US cities already have multiple locations and there are plans to open twice as many stores. Online storeZara clothing has never been sold on the official site, it was their policy to distribute up-to-date fashion only to the retail stores worldwide, but starting from September 2010 the company decided to change its attitude to the business model. Recession and drop in sales made Zara headquarters in Spain rethink the established  and previously well working strategy. The retailer is now building an online store for their devoted customers  in Europe having plans for the future to expand further to other countries. The modern technology world makes  shopping of the future different and Zara had to adapt to it. Online shopping for clothes is very popular in the  US and becoming very widespread in Europe and Asia. The online store is now open for the customers from  Spain, France, Portugal, Germany, Italy and the UK. As of November 4th you can shop from Belgium, Austria, Luxembourg, Ireland and Netherlands. The online shopping will be available to Zara fans from the US in 2011. Buy now or neverThe company has a limited number of items per model for sale on the official site. This is quite frustrating for the  shoppers as the demand for some fashionable pieces is really high and most of the willing-to-buy customers  browse the net looking for their preferred wear elsewhere. This problem is aggravated by the fact that the  store never does resupplies of the same item, replacing it with a totally new and different style. And it  does also apply to the retail stores as Zara is usually packed with customers during such seasons and line  up for the dressing rooms to take the lovely dress you wanted to wear for one of the up-coming parties, it might as well be the last one in stock. Hurry up with your Xmas shopping. Latest reviews Gathered blouse. This gathered blouse is a wonderful way to slip into comfort while keeping  up with the latest trends. Made from 100 percent polyester, this Zara top has a sheer, lightweight  fabric that gives it a sultry appeal. Yet before it gets too revealing, the shirt brings itself together  with feminine gathered fabric along the shoulders. The sleeveless straps are also lined in  delicate ruffles. The front is cut into a V-neck and tied at the center with a small string. Buttons line the middle of the  blouse and the hemline falls past the hip. If you choose to wear a top underneath the shirt, you  can leave some of the buttons unfastened. The back of the shirt is high-cut, featuring the same ruffled sleeves  and flowy hemline. Available in green and deep blue colors, this top looks adorable with a pair of cut-off jeans.  Try them with in different colors, along with a colored belt and jewelry and you have a fresh,summery look. Skinny Stretch Jeans. If you love the look of skinny jeans but can’t get enough of  comfortable stretch pants, these jeans offer the best of two worlds. Made from cotton  and elastane, the pants are super comfortable and go on easy. Unlike other denim jeans, this style slims down the waist, hips and legs for a sleek appearance. And,  you can enjoy the skinny style that’s so popular with today’s fashions. Wear these  pants with anything, such as a solid cotton tee or flower print blouse. Available in a light blue color, the front of the design has a washed-out look around  the thighs and knees. With this natural coloring, you won’t have to worry about the denim fading.  The hems come down to the ankles and can be rolled up for a rugged look. The top front also features  two pockets, while the back has a patch pocket on either side. Gold seams and buttons complete these  trendsetting jeans from Zara. Lurex Cardigan. This smartly designed cardigan is made from Lurex, a metallic yarn  that looks extraordinary on knit sweaters. Coming across bold and brilliant, this top  is available in dark orange and ecru colors and is the perfect piece to wear on a  cool, breezy day. Since this top is often used for layering, it remains roomy enough  that either a light tee or heavy sweater can be worn underneath. To complete the look,  a denim skirt and casual sandals are best. The Lurex cardigan is made from a cotton and polyester blend, being comfortable  and warm. The fabric forms delicate squares that are woven with metallic yarn in between.  The rest of the design features a V-neck, button-down front and mid-length sleeves. This Zara top is  outlined in a thick hemline, cuffs and neck, giving the loose-fitting sweater added definition. Wear  the shirt buttoned closed or open depending on your personal style. source:.. Zara blog

DOROTHY PERKINS

DOROTHY PERKINS HISTORY

ARCADIAGROUPHISTORYMORE

ESTABLISHED OVER 90 YEARS AGO, DOROTHY PERKINS IS NOW ONE OF THE BIGGEST FASHION RETAILERS IN THE COUNTRY, WITH NEARLY 600 UK STORES AND OVER 50 INTERNATIONAL OUTLETS. THE BRAND TRADES OVER 1.5MILLION SQUARE FOOT OF SPACE, FROM SMALL TOWNS TO MAJOR CITY CENTRES.

FASHION IS FAST TO MARKET - RANGES ARE UPDATED WEEKLY IN OUR STORES AND DAILY ONLINE. THE STORE OFFERS FASHION FOR ALL – CLOTHING IN SIZES 6 TO 22, AND A WIDE RANGE OF COLLECTIONS INCLUDING TALL, PETITE, MATERNITY, LINGERIE, SHOES AND ACCESSORIES.

VALUE FOR MONEY HAS ALWAYS BEEN ONE OF DOROTHY PERKINS CORE VALUES, AND THE BRAND PROVIDES A SHOPPING EXPERIENCE CUSTOMERS CLEARLY LOVE – A JERSEY TOP IS SOLD EVERY TWO SECONDS AND THE STORE HAS WON NUMEROUS AWARDS.

OUR CUSTOMERS

WITH AN AGE RANGE OF 25 – 45 YEARS, DOROTHY PERKINS HAS THE WIDEST CUSTOMER BASE OF ALL OUR BRANDS. THE BRAND'S AVERAGE CUSTOMER IS IN HER EARLY THIRTIES AND SHE'S LIKELY TO BE A BUSY MUM OR WORKING WOMAN.

SHE LOVES FASHION AND TAKES A CLOSE INTEREST IN THE NEW TRENDS, BUT DOES NOT FEEL CONFIDENT TO CARRY OFF SOME OF THE LATEST LOOKS. SHE IS NOT ALWAYS CONFIDENT ABOUT HER BODY, AND DOESN'T ALWAYS KNOW WHAT SUITS HER SO LOOKS FOR INSPIRATION AND ADVICE AS TO WHAT SUITS HER. QUALITY, FIT AND PRICE ARE ALL IMPORTANT TO HER.

1909 
DOROTHY PERKINS BEGINS LIFE AS 'LADIES HOSIERY AND UNDERWEAR LIMITED'

1919
THE COMPANY EXPANDS TO 12 SHOPS. THE IMPRESSIVELY PRICED FIVE-SHILLING (25 PENCE) BLOUSES AND RANGE OF KNITWEAR ARE INTRODUCED, LAYING THE FOUNDATIONS OF THE DOROTHY PERKINS VALUE FOR MONEY PROPOSITION.

1939
THE TRADING NAME 'DOROTHY PERKINS' IS ADOPTED, INSPIRED BY THE NAME OF THE CLASSIC RAMBLING ROSE.

AT THE OUTBREAK OF THE SECOND WORLD WAR DOROTHY PERKINS IS TRADING FROM 75 SHOPS.

1966
DOROTHY PERKINS OPENS ITS 250TH SHOP - THERE IS NOW A DOROTHY PERKINS ON MOST BRITISH HIGH STREETS. CASH REGISTERS ARE ALSO INTRODUCED IN ALL OF THE BRAND'S STORES.

1969 
BEGINNING A SIX YEAR WORKING RELATIONSHIP WITH BIBA, DOROTHY PERKINS BUYS A CONTROLLING STAKE IN THE FAMOUS CLOTHES COMPANY. DOROTHY PERKINS SELLS BIBA MAKE-UP FROM ITS OWN STORES AND FUNDS THE OPENING OF 'BIG BIBA', AN ICONIC STORE ON KENSINGTON HIGH STREET COMPLETE WITH ITS OWN ROOF GARDENS AND PINK FLAMINGOS!

1977
DOROTHY PERKINS ACQUIRES ITS FIRST STORE ON THE MOST FAMOUS SHOPPING STREET OF THEM ALL - OXFORD STREET, LONDON. AT 7,500 FEET THIS STORE IS NOW THE LARGEST DOROTHY PERKINS.

1979
DOROTHY PERKINS IS BOUGHT BY THE BURTON GROUP.

1987
THE 'SECRETS' LINGERIE AND NIGHTWEAR RANGE IS INTRODUCED IN DOROTHY PERKINS AND IS AN INSTANT HIT.

1988
THE DOROTHY PERKINS ACCOUNT CARD IS LAUNCHED.

1993
THE DOROTHY PERKINS 'MATERNITY' RANGE IS ROLLED OUT IN SELECTED CITY STORES. THE RANGE OFFERS EXPECTANT MOTHERS FASHIONABLE, AFFORDABLE AND COMFORTABLE MATERNITY CLOTHING IN SIZES 8-20.

1994
THE COMPANY IS ONE OF THE FIRST TO HARNESS THE POWER OF CELEBRITY BY CHOOSING HELENA CHRISTENSEN AS THE 'FACE' OF DOROTHY PERKINS. THE STRAPLINE AT THE TIME IS 'WHERE YOU CAN AFFORD TO LOOK GOOD'.

1997
YASMIN LE BON JOINS HELENA CHRISTENSEN AS ANOTHER 'FACE' OF DOROTHY PERKINS.

1998
THE BURTON GROUP PLC BECOMES ARCADIA GROUP PLC. DOROTHY PERKINS IS NOW PART OF THE SAME FAMILY AS BURTON, EVANS, HAWKSHEAD, PRINCIPLES, RACING GREEN, TOPSHOP AND TOPMAN.

THE 'PETITE' RANGE IS INTRODUCED INTO SELECTED STORES, OFFERING WOMEN 5FT 3IN AND UNDER A COLLECTION TO FIT AND FLATTER THEM.

1999
AN ONLINE SHOPPING FACILITY IS LAUNCHED ATDOROTHYPERKINS.COM WHERE CUSTOMERS CAN SHOP DOROTHY PERKINS 24 HOURS A DAY, 7 DAYS A WEEK. 

2001
A 'TALL' RANGE IS LAUNCHED IN SELECTED STORES FOR WOMEN 5FT 8IN AND OVER, MADE UP OF SPECIALLY DESIGNED PIECES FOR THE TALLER WOMAN, AS WELL AS ADAPTED TRENDS FROM THE CORE DOROTHY PERKINS RANGE.

2002
PHILIP GREEN, OWNER OF BHS, PURCHASES THE ARCADIA GROUP PLC.

2003
THE DOROTHY PERKINS 15,000 FOOT FLAGSHIP STORE OPENS ON LONDON'S OXFORD STREET ABOVE BOND STREET TUBE STATION.

2008
TODAY DOROTHY PERKINS HAS NEARLY 600 UK STORES, 52 INTERNATIONAL OUTLETS IN COUNTRIES INCLUDING SPAIN, GIBRALTAR, CYPRUS, TURKEY AND SINGAPORE, AS WELL AS THEIR LARGEST STORE DOROTHYPERKINS.COM

sOURCE: arcadiagroup. co. uk

SALE...sale...SALE...sale....SALE...........

EOSS.....

Hey Fashion Birds... its time to use ur mind... yes you are wright it is the time for the Big event.. End Of Season Sale(EOSS)... most of the tops brands are in sale right now... some brand have fabulous offer of upto 75% OFf....

4 Bahrain Fashion lover........
Most of the top brands like topshop, riverisland, topman, Debenhams, Milano( shoes), wallis, DP, Miss Selfrdge, pull & bear, etc etc are in sale right now... they are giving really nice offer of 50% off on all the sale items.....
Please visit Bahrain City center or Seef Mall or Bahrain mall for these crazy offer........
Its better to choose BCC.. coz its a place where shopping meets fun.........


Best of luck Fashion lovers...........
HURRY UP RUSH TO UR NEAREST FASHION STORE............ BEFORE THE SIZES FINISH....