Zara has two basic product divisions: men's and women's. The catalog includes
kid's fashion as well which becomes very popular. Known for its innovative designs
around the world, each line consists of the following divisions: Lower Garment,
Upper Garment, Shoes, Cosmetics and Complements. It is a vertically integrated retailer
who designs, produces and distributes. Unlike other competitor retailers of the samemarket,
the company deals mostly with the supply-chain. Almost half of the products are
manufactured in Spain, third, in the rest of Europe,and some in Asian countries and
the rest of the world.
Stores
Zara stores can be found almost everywhere in the world , in 74 countries to be precise.
With more than 1600 locations, selling the most up-to-date fashion, the company easily survives
any crisis downfalls. Plenty of light and room (average Zara store boasts 1500 sq/m) for multiple
visitors, fair amount of dressing rooms, simple but modern interior design and comfortable
atmosphere, all of this provides hours of pleasant shopping experience.
Business model
The retailer has a strategy of launching and distributing a new product to the stores in only two
weeks dealing with over ten thousand products a year. As a result, the stores fully change their
items every month. In the UK alone it has its stores in 48 cities, making the brand the most popular
global retailer in the country.Zara clothes are also taking over the American continents by opening
multiple locations in The US,Canada and South American countries. Most of the US cities already
have multiple locations and there are plans to open twice as many stores.
Online storeZara clothing has never been sold on the official site, it was their policy to distribute up-to-date fashion only
to the retail stores worldwide, but starting from September 2010 the company decided to change its attitude
to the business model. Recession and drop in sales made Zara headquarters in Spain rethink the established
and previously well working strategy. The retailer is now building an online store for their devoted customers
in Europe having plans for the future to expand further to other countries. The modern technology world makes
shopping of the future different and Zara had to adapt to it. Online shopping for clothes is very popular in the
US and becoming very widespread in Europe and Asia. The online store is now open for the customers from
Spain, France, Portugal, Germany, Italy and the UK. As of November 4th you can shop from Belgium, Austria,
Luxembourg, Ireland and Netherlands. The online shopping will be available to Zara fans from the US in 2011.
Buy now or neverThe company has a limited number of items per model for sale on the official site. This is quite frustrating for the
shoppers as the demand for some fashionable pieces is really high and most of the willing-to-buy customers
browse the net looking for their preferred wear elsewhere. This problem is aggravated by the fact that the
store never does resupplies of the same item, replacing it with a totally new and different style. And it
does also apply to the retail stores as Zara is usually packed with customers during such seasons and line
up for the dressing rooms to take the lovely dress you wanted to wear for one of the up-coming parties,
it might as well be the last one in stock. Hurry up with your Xmas shopping.
Latest reviews
 Gathered blouse. This gathered blouse is a wonderful way to slip into comfort while keeping
up with the latest trends. Made from 100 percent polyester, this Zara top has a sheer, lightweight
fabric that gives it a sultry appeal. Yet before it gets too revealing, the shirt brings itself together
with feminine gathered fabric along the shoulders. The sleeveless straps are also lined in
delicate ruffles.
The front is cut into a V-neck and tied at the center with a small string. Buttons line the middle of the
blouse and the hemline falls past the hip. If you choose to wear a top underneath the shirt, you
can leave some of the buttons unfastened. The back of the shirt is high-cut, featuring the same ruffled sleeves
and flowy hemline. Available in green and deep blue colors, this top looks adorable with a pair of cut-off jeans.
Try them with in different colors, along with a colored belt and jewelry and you have a fresh,summery look.
 Skinny Stretch Jeans. If you love the look of skinny jeans but can’t get enough of
comfortable stretch pants, these jeans offer the best of two worlds. Made from cotton
and elastane, the pants are super comfortable and go on easy. Unlike other denim
jeans, this style slims down the waist, hips and legs for a sleek appearance. And,
you can enjoy the skinny style that’s so popular with today’s fashions. Wear these
pants with anything, such as a solid cotton tee or flower print blouse.
Available in a light blue color, the front of the design has a washed-out look around
the thighs and knees. With this natural coloring, you won’t have to worry about the denim fading.
The hems come down to the ankles and can be rolled up for a rugged look. The top front also features
two pockets, while the back has a patch pocket on either side. Gold seams and buttons complete these
trendsetting jeans from Zara.
 Lurex Cardigan. This smartly designed cardigan is made from Lurex, a metallic yarn
that looks extraordinary on knit sweaters. Coming across bold and brilliant, this top
is available in dark orange and ecru colors and is the perfect piece to wear on a
cool, breezy day. Since this top is often used for layering, it remains roomy enough
that either a light tee or heavy sweater can be worn underneath. To complete the look,
a denim skirt and casual sandals are best.
The Lurex cardigan is made from a cotton and polyester blend, being comfortable
and warm. The fabric forms delicate squares that are woven with metallic yarn in between.
The rest of the design features a V-neck, button-down front and mid-length sleeves. This Zara top is
outlined in a thick hemline, cuffs and neck, giving the loose-fitting sweater added definition. Wear
the shirt buttoned closed or open depending on your personal style.
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