H&M

ABOUT H&M...

Established in 1947, H&M has grown into a truly global fashion brand with more than 2,200 stores in 
40* markets on four continents. In 2010, H&M’s sales including VAT amounted to SEK 127 billion, 
profit for the year was SEK 18.7 billion and the number of employees over 87,000.
Our business concept is to offer fashion and quality at the best price to our customers ranging from 
women, men and young people to children.  
The H&M share is listed on NASDAQ OMX Stockholm. 

Our fashion concepts

H&M offers fashion and quality at the best price with a broad and varied selection for women, men, teens and children. Each of the departments contains a number of different concepts. 

H&M offers a broad and varied range that allows customers to find their own personal style. The collections are created with H&M’s broad clientele in mind and the aim is to satisfy many different tastes and requirements.

H&M is aimed at everyone with an interest in fashion. Customers should always be able to find clothes and accessories at H&M for every occasion. The collections are extensive and new items come into the stores every day.

	Women The women’s collections are intended for fashion-minded women of all ages. The extensive range includes everything from modern basics to tailored classics, sportswear, maternity clothes and cutting-edge fashion. The collections are complemented by matching accessories, underwear and shoes.
Men The men’s collections include everything from timeless tailored pieces to modern basics, leisurewear and seasonal fashions that reflect the latest trends. Matching accessories, underwear and shoes are also included in the men’s collection.
	Children The children’s range is divided into various concepts: 0 – 18 months, 1.5 – 8 years, and 9 – 14 years. The collections are intended to be as fashionable as they are practical, durable, safe and comfortable.
Divided H&M’s Divided department offers fashion with a younger look. The range includes denim and street fashions for all occasions, from everyday looks to partywear, complemented by matching accessories and underwear.
	&denim The jeans concept &denim includes everything from traditional five-pocket jeans to trendy fashion jeans. Since 2007, a selection of &denim models in organic cotton has been available.
Cosmetics H&M’s cosmetics department provides a wide range of makeup, skin care and body care products. The range is constantly updated with new colours, scents and products that reflect contemporary fashions. H&M does not permit animal testing of its cosmetic products either during the production process or in finished form. All suppliers must guarantee that their contents, packaging and labelling meet EU quality and safety requirements.

H&M in BAHRAIN


In Bahrain it was lunched in cooperation with Alshaya trading Co. W.L.L.  in 2008 (in the bahrain fashion destination BCC) it was a great success and ever since  they open 2 more stores in Bahrain. One in Seef Mall (family store) and again one more in BCC with new concept The H&M young... Ever since its Open H&M  flying high in BAHRAIN...

OUR BRANDS 

H&M also includes COS, a store concept that offers fashion and quality at the best price in a higher 

price segment, store formats Monki and Weekday and the jeans brand Cheap Monday. We also 

offer fashion for the home, at H&M Home where customers can buy our collections of bed linen, 

cushions, towels and other home interior textiles. 

Source: www. hnm. com